TUFT
×
Beauty Insider
×
Maple Tree Media
Integrated Growth Proposal · Phase 1 + Phase 2 · 2026

Platform.
Authority. Growth.

From grey-market problem to dominant digital brand.

A two-phase programme that solves TUFT's distribution, authenticity, and visibility challenges — first with a purpose-built dual B2B/B2C WordPress platform, then with a 12-month SEO + AI + AEO + Beauty Insider content campaign that makes TUFT the unambiguous authority in professional beauty tools across Singapore and Malaysia.

Viper-C Viper-T Dryer Kit Style Case
Official TUFT range via Tai Wah Distribution · Singapore
Phase 1
Platform Build
B2B + B2C
Technology
WordPress +
WooCommerce
Phase 2
SEO · AI · AEO
Beauty Insider
Markets
Singapore +
Malaysia
Prepared For
TUFT International / Tai Wah Distribution
Prepared By
Maple Tree Media × Beauty Insider
Date
May 2026
Phase 1 Build
SGD 36,000
Strictly Confidential · For Proposal Use Only
The Business Problem

Four problems.
One platform solves all four.

TUFT makes world-class professional tools. But right now, the digital infrastructure doesn't protect the brand, doesn't serve trade partners, doesn't convert consumers — and the wrong technology choice is about to make all of it worse.

Problem 01
⚠️
Counterfeits & Grey-Market Tools Are Actively Circulating

Fake and unauthorised TUFT units — particularly in Malaysia — are reaching consumers who can't tell the difference. Every counterfeit sold is a lost official sale, a live brand reputation risk, and a potential danger to the end-client's safety.

→ The Fix: "Verify My Tool" serial number authentication on the platform, combined with a Beauty Insider authenticity campaign, makes the official channel the only safe source.
Problem 02
📉
Sellers Undercutting on Shopee & Lazada — No MAP Enforcement

Grey-market retailers slash TUFT prices with no consequence. No Minimum Advertised Price policy, no serial tracking to identify leaking stock, no mechanism to remove or penalise offenders. Brand equity erodes every single month.

→ The Fix: Official platform + serial SKU tracking + MAP Policy Centre. Named resellers. Enforceable agreements. Violation reporting. No more anonymous undercutting.
Problem 03
🔀
One Website Trying to Serve Two Very Different Audiences

A salon owner needing NET30 wholesale terms, tiered pricing, and a 24-hr aftercare SLA has nothing in common with a home user who just wants to find the right dryer. One site serving both serves neither — and costs conversions from both audiences simultaneously.

→ The Fix: Dual B2C/B2B mode-switch architecture. Two complete, tailored journeys — different navigation, pricing, language, and CTAs — on one unified platform.
Problem 04
🔍
Shopify Cannot Deliver the SEO, AEO, or AI Visibility TUFT Needs

TUFT's growth depends on being found — in Google, in AI answers (ChatGPT, Perplexity), and in beauty authority publications. Shopify's closed architecture, restricted schema control, limited content management, and poor blog/AEO capability make it structurally unable to compete in organic and AI-driven search. This is a platform that will permanently cap TUFT's digital reach.

→ The Fix: WordPress + WooCommerce — full SEO control, schema-rich architecture, unlimited content scalability, and deep AEO optimisation. Built to rank and be cited by AI engines.
The Core Insight

Grey-market sellers can undercut price. They cannot undercut: verified authenticity, a structured trade portal, Beauty Insider editorial authority, or a platform built to dominate search across Singapore and Malaysia. The right technology and the right agency partnership makes TUFT the only logical official choice.

Technology Recommendation

Why WordPress + WooCommerce
— not Shopify or Shopify Plus.

Shopify is an excellent platform for simple consumer retail. TUFT is not a simple consumer retail operation — it's a dual B2B/B2C ecosystem with complex trade pricing, SEO authority requirements, AEO infrastructure, and a content-driven growth strategy. Shopify cannot serve these needs. Here's why.

Capability
Shopify / Shopify Plus
WordPress + WooCommerce ✓
SEO Control
⚠ Limited — URL structure locked, meta automation basic, canonical tags restricted. Duplicate content issues common.
✓ Full control — Complete URL architecture, Yoast/RankMath schema, canonical tags, hreflang for SG/MY, every technical SEO lever available.
AEO / AI Visibility
✗ Not built for this — No structured FAQ schema, poor Q&A markup, Shopify blog is minimal — AI engines won't cite it as authoritative.
✓ Purpose-built — Full FAQ, HowTo, Product, and Article schema. AEO headers built natively into templates. ChatGPT, Perplexity, and Google AIO cite structured WordPress content.
Content / Blog Capability
✗ Weak — Shopify blog is rudimentary. No categories, no robust tagging, no internal linking automation, no editorial content structure.
✓ World's leading CMS — Full editorial platform, categories, tags, related posts, custom post types. Built for the content volume Phase 2 requires.
B2B Trade / Wholesale
⚠ Shopify Plus only — expensive — B2B accounts available but limited. Tiered pricing logic requires heavy app dependency at additional monthly cost.
✓ Native + scalable — WooCommerce B2B plugins handle tiered pricing, account approval workflows, NET30 terms, and gated catalogue natively. No lock-in.
Customisation & Scalability
✗ Closed ecosystem — Shopify controls the platform. Custom features require proprietary Liquid templates or expensive apps. Every new feature = more monthly fees.
✓ Unlimited — Open source. Any feature buildable. No per-feature subscription. Scales to any complexity as TUFT grows across SEA markets.
Platform Cost (Monthly)
SGD 600–1,200+/mo — Shopify Plus base fee + required apps for B2B, wholesale, SEO, loyalty, and analytics stack up fast.
Hosting only ~SGD 50–120/mo — No platform fee. No app tax. Full ownership. Budget goes to content and growth, not platform rent.
Data Ownership
✗ Shopify owns your data — Moving away from Shopify is painful. Customer data, product data, and order history are trapped inside their ecosystem.
✓ You own everything — Full database ownership. Portable. Exportable. TUFT's data is TUFT's asset, not a platform's.
Two Sites in One
✗ Not designed for this — Running a B2B trade hub and B2C consumer store from one Shopify instance requires significant workarounds and third-party tools.
✓ Native architecture — WordPress multisite or custom user-role logic handles dual B2B/B2C natively. One codebase, two complete journeys.
Why the Cost Is Higher — And Worth It

This is effectively building two websites in one platform: a full B2C consumer store and a full B2B trade portal — each with its own navigation, pricing layer, content, checkout flow, and user experience. A single consumer Shopify store would cost SGD 10–15K. A single B2B trade portal would cost the same again. The TUFT platform delivers both — with full SEO/AEO architecture and Beauty Insider integration — at SGD 36,000. That's exceptional value for what's being built.

Phase 1 · What Changes

Current site vs new platform.

A direct comparison of what TUFT has today against what the new platform delivers — across every dimension that matters to the business.

Feature
TUFT Today
New Platform
Audience Experience
✗ One experience for all
✓ Full B2C / B2B mode-switch
Authenticity Verification
✗ None
✓ Serial number lookup on every page
Trade Pricing
✗ Retail price only
✓ Gated wholesale by account tier (15/20/25%)
Aftercare / SLA
✗ No structure
✓ Ticketing + 24hr SLA + loan device programme
SEO Architecture
✗ Generic, no schema
✓ Full schema + AEO headers + hreflang SG/MY
AI / AEO Visibility
✗ None
✓ Structured for ChatGPT, Perplexity & Google AIO citation
Reseller Registry
✗ No structure
✓ Verified registry + territory agreements
TUFT Academy
✗ None
✓ Gated video portal, 48 lessons, 12 certifications
Beauty Insider Integration
✗ None
✓ Editorial + Book & Go + Authenticity campaign
Platform Ownership
✗ Shopify — locked in, data not yours
✓ WordPress — open source, full data ownership
Platform Mockups — Both Audiences

Two complete experiences.
One platform. Zero compromise.

Selected excerpts from the prototype builds — showing exactly how the platform solves the key problems for both your trade (B2B) and consumer (B2C) audiences. This is essentially two full websites engineered into one — which is why the build investment reflects that complexity.

01 — Homepage: Consumer Mode (B2C)

Home users, young stylists, and DIY enthusiasts land here first. The mode switcher sets the tone instantly — professional social proof builds trust, the product grid drives discovery, and Verify My Tool handles the authenticity question before they even think about buying elsewhere.

tuftintl.com — Consumer Mode Active
B2C Mode
tuftintl.com
SHOP
ShopBarber SeriesPRO PortalAftercareAbout
Switch to PRO ↗ Shop Now
Viewing as: Consumer — Personal Use PRO — Salons & Trade
✓ Free Shipping SGD 80+   ✓ Easy Returns   ✓ Loyalty Points
Official Tai Wah Distribution · Singapore
Professional tools
for every home.
Style like a pro.
The same tools trusted by 500+ salons — now for your everyday styling. No trade account needed. Same professional quality.
Shop Consumer Range
Find My Perfect Tool →
20+Yrs Industry
500+Partner Salons
100%Authentic & Verified
Viper-C
Viper-C Clipper
SGD 300
Viper-T
Viper-T Trimmer
SGD 300
Dryer
Play Pro Dryer
SGD 289
Official Tai Wah Distribution SG 100% Authentic — Serial Verified Free Shipping on SGD 80+ Loyalty Points Every Order Used by Singapore's Top Salons Official Tai Wah Distribution SG 100% Authentic — Serial Verified Free Shipping on SGD 80+ Loyalty Points Every Order Used by Singapore's Top Salons
🚀
Same-Day Dispatch
Orders before 2PM, SG island-wide
🔐
Verified Authentic
Every tool serial-verified by Tai Wah
💳
PayNow + Card
PayNow, Stripe, and PayPal accepted
↩️
Easy Returns
30-day returns on unopened items
⚠️
Buying TUFT? Verify It's Genuine.
Counterfeit tools circulating in Malaysia & via unauthorised platforms. Enter your serial number for an instant authenticity check — tools beginning TFT- are verified official.
Verify My Tool →
Dryers
Dryers
Barber
Barber
Styling
Styling
Machines
Machines
Kits
Kits
Parts
Parts
Consumer Range — Featured Products
New
Barber
Viper-C Clipper
SGD 300
Pre-Order
Barber
Viper-T Trimmer
SGD 300
Dryers
Play Pro Dryer
SGD 289
Kits
Student Kit
SGD 440
Mode Switcher

Instantly switches headlines, CTAs, pricing, and navigation for the Consumer or PRO audience — same platform, completely different experience.

Verify My Tool Strip

Prominently above the fold. Signals the fake product risk — and positions the official platform as the only safe purchase source. Converts counterfeit anxiety into official conversions.

Lifestyle + Social Proof

Auto-scrolling "Used by Singapore's Top Salons" ticker builds professional halo for consumer visitors. They want what the pros use — we show them the pros use TUFT.

02 — PRO Trade Portal (B2B) — Dashboard & Wholesale Catalogue

Salon owners, barbers, and resellers log in here. They see their account tier, wholesale pricing (up to 25% off), order history, open support tickets, and a named account manager. This is what turns a product supplier into a genuine trade partner.

tuftintl.com/pro — Gold Account Dashboard
PRO Mode
tuftintl.com/pro
PRO Portal — Gold Account
Your TUFT Trade Dashboard
SGD 2,340YTD Spend
14Orders
GoldTier
2Open Tickets
Progress to Platinum: SGD 660 more in spend Upgrade in reach
Your Account Manager
Sarah KohGold Accounts
SLA Response24 hrs
Loan Devices✓ Available
NET30 Terms✓ Active
WhatsApp Direct+65 XXXX XXXX
Catalogue My Orders Support Tickets Resources TUFT Academy
Viper-C
TUFT Viper-C Professional Clipper
SGD 300SGD 24020% off · Gold
Viper-T
TUFT Viper-T Professional Trimmer
SGD 300SGD 24020% off
Dryer
Play Pro Ionic Hair Dryer
SGD 289SGD 23120% off
Kit
Barber Student Kit
SGD 440SGD 35220% off
Your Aftercare SLA — Gold Tier 🛡️ 24-hr repair response 📦 Loan device while in service 🚗 Collect & return within SG Log a Ticket →
Why This Retains Trade Accounts

The "Progress to Platinum" bar showing exactly how much spend is needed to unlock better pricing is a gamification mechanism that drives higher order volume without discounting. Gold accounts seeing they're SGD 660 from Platinum will consolidate all purchases here.

Named Account Manager = Loyalty

B2B buyers stay loyal to distributors they have a direct contact at. Sarah Koh's card — with response SLA, WhatsApp, and loan device status — humanises the trade relationship in a way no generic distributor does.

NET30 + Corporate Invoicing

Real trade infrastructure — not a consumer checkout. Payment terms, corporate invoicing, and bulk order flows that your serious salon and reseller accounts actually expect from a professional distributor.

03 — Homepage: PRO Mode (B2B) — Same URL, Completely Different Experience

When a salon owner or reseller switches to PRO mode (or arrives via the PRO portal link), the entire homepage transforms — headlines, CTAs, social proof, pricing, and navigation all shift to address the trade buyer's specific needs and language.

tuftintl.com — PRO Mode Active · Same URL as consumer homepage
PRO Mode
tuftintl.com
PRO
ShopPRO PortalAftercareResourcesAbout
Switch to Consumer Sign In to PRO
Viewing as: PRO — Salons & Trade Consumer — Personal Use
✓ Wholesale Pricing   ✓ Priority Aftercare   ✓ Reseller Resources
Official Tai Wah Distribution · Singapore · PRO Portal
Engineered for
the hands of
professionals.
TUFT develops precision tools for hairdressers, barbers, and beauty professionals — ionic dryers, zero-gap clippers, ceramic irons built to outperform every shift.
Shop Pro Range
Apply for Wholesale Account
20+Years Industry
500+Salons SG + SEA
NET30Trade Terms
Viper-C
Viper-C Clipper
PRO: SGD 240 300
Viper-T
Viper-T Trimmer
PRO: SGD 240 300
Kit
Student Kit
PRO: SGD 352 440
The Barber District, Tanjong Pagar — Viper-C · 4 chairs SNIP Salon Group — Play Pro Dryer · 12 units Singapore School of Barbering — Student Kit · 28 students Craft & Fade Studio — Viper Series · Full fleet The Barber District, Tanjong Pagar — Viper-C · 4 chairs SNIP Salon Group — Play Pro Dryer · 12 units
💰
Wholesale Pricing
15–25% off RRP by tier
🛡️
Priority Aftercare
48-hr SLA + loan device SG
💳
NET30 Credit Terms
Corporate invoicing for approved accounts
🎓
TUFT Academy
48 videos · 12 certifications
This Is Two Websites — In One

The consumer homepage and the PRO homepage are completely different experiences — different headlines, different CTAs, different social proof signals, different pricing visibility, different navigation. Building this as a true dual-platform (not a basic theme with two pages) is why the investment reflects a two-site build. You're getting both, at a fraction of the cost of running separate domains and codebases.

Phase 1 · Page Rationale

Every page has a specific job.

This is not a cosmetic redesign. Each page in the platform is engineered to solve a specific business problem — whether that's counterfeit exposure, trade partner retention, conversion failure, or brand authority.

Homepage
index.html
Job: Entry Point + Brand Protection + Dual Audience Routing

The homepage simultaneously builds professional credibility, routes B2B and B2C visitors to their respective journeys, and places the Verify My Tool strip prominently. The serial verification tool on the homepage isn't just brand protection — it's a conversion driver. If you're worried about authenticity, the official platform is the only place that can resolve it.

Video HeroMode SwitchSerial VerifySalon TickerDual CTA
PRO Trade Portal
pro-portal.html
Job: B2B Retention + Revenue Growth + MAP Compliance

Gated wholesale pricing (15/20/25% by tier), NET30 terms, account dashboard, and a tier tracker that motivates larger orders. The named account manager card — with a real name, role, and WhatsApp link — humanises the trade relationship. B2B buyers stay loyal to distributors they have a real contact at. The tier upgrade tracker (e.g. SGD 800 to Platinum) drives consolidation on the official platform.

Gated PricingAccount TiersNET30Named ManagerTier Tracker
Resource Hub + TUFT Academy
resources.html
Job: Long-Term Trade Retention + Professional Lock-In

PRO-gated downloads create a genuine incentive to register. The TUFT Academy (48 videos, 12 certifications) creates professional lock-in: a salon team trained on TUFT tools, with TUFT certifications on their walls, is far less likely to switch brands. The serial verify tool embedded here also serves resellers checking their own stock before sale — and catches grey-market inventory entering the supply chain.

Gated DownloadsAcademyCertificationsMAP PolicyReseller Registry
About + Aftercare
about.html · aftercare.html
Job: Institutional Trust + B2B Decision Closure

The About page is the page that closes B2B decisions — 20+ year heritage, co-development with working professionals, Tai Wah's exclusive distribution legitimacy, named team members. The Aftercare page turns vague promises into specific SLA commitments: "Gold: repair or replacement within 24 hours, loan device while in service." No competitor offers this in writing. Specificity is the differentiator that converts consideration into partnership.

Brand HeritageDual AudienceSLA TiersLoan DeviceB2B Closure
Why Us

One agency. Every capability
TUFT needs — under one roof.

Maple Tree Media is the only agency in Southeast Asia that combines its own beauty media platform (Beauty Insider), full-stack development, SEO/AEO expertise, and a regional network of 350,000+ beauty-engaged followers — all working together for one client. You don't need five agencies. You need one that owns the ecosystem.

📰
We Own Beauty Insider SG + MY

No other agency in the region owns its own professional beauty media platform. When BI publishes about TUFT, it ranks on Google, gets distributed to 350,000+ followers, and builds real SEO authority — not just a paid placement that disappears next month.

3.85M Google impressions/month
🔍
SEO + AEO + AI Visibility

We write, structure, and publish content that ranks in Google and gets cited by ChatGPT, Perplexity, and Google's AI Overviews. AEO (Answer Engine Optimisation) is not something most agencies offer — we've been building it into every piece of content we produce since AI search became mainstream.

AI answer engine ready
💻
Full-Stack Build Team In-House

Our developers, UI/UX designers, and WordPress specialists build the platform. No outsourcing, no handoffs, no miscommunication between agencies. The team that builds the platform is the same team that writes the SEO content and publishes on BI — which means everything is built to rank from day one.

Design · Dev · UX · Copy · SEO
✍️
Copywriting + Editorial for Beauty

Our editorial team understands the beauty professional audience — the language of a salon owner, the concerns of a home user, the trust signals that make a barber choose a brand. Generic agency copy doesn't convert in this industry. Category expertise does.

10+ years beauty editorial
🌏
Singapore + Malaysia Market Depth

We operate across both markets with local editorial teams, local keyword research, and local salon relationships. The Malaysia counterfeit and grey-market problem TUFT faces is something we can address with authoritative MY-market content — something a Singapore-only agency cannot credibly do.

SG + MY dual-market expertise
📊
Integrated Strategy — Not Siloed Services

Platform build, SEO content, BI editorial, salon partnership, and social amplification are all coordinated by one team with one brief. No agency fragmentation. No misaligned messaging. The platform serves the SEO strategy which feeds the BI content which drives traffic back to the platform. A closed loop that compounds.

One brief. One team. One outcome.
3.85M
Monthly Google Impressions
Beauty Insider SG
350K+
Social Followers
SG + MY Combined
18K+
Opt-In EDM Subscribers
Beauty-Focused SG
4:57
Avg. Session Duration
3× Industry Average

The full capability stack — in one agency

🎨
UI / UX Design

Prototype-to-pixel platform design, dual B2B/B2C UX architecture

💻
WordPress Dev

Full-stack WooCommerce build, custom plugins, B2B trade logic

🔍
SEO + AEO

Technical SEO, schema, AEO headers, AI answer engine optimisation

✍️
Copywriting

Beauty-category editorial, product copy, B2B and B2C tone

📰
BI Editorial

Published articles, Special Reports, authenticity features on BI SG + MY

📱
Social Amplification

350K+ beauty followers across SG + MY channels

🎥
Video Production

Professional salon shoots, product tester videos, BI distribution

📅
Book & Go

Salon partner listings, live booking integration, TUFT certified salon programme

Phase 1 · Investment

Platform Build — SGD 36,000.

A full dual B2B/B2C WordPress platform. Three milestone payments across 4–5 months. Includes 12 months of free maintenance. One optional add-on available after launch.

DeliverableWhat's IncludedTypeInvestment
B2C Consumer StoreWordPress + WooCommerce theme, full product catalogue, consumer checkout (PayNow, Stripe, PayPal), loyalty points, mobile-optimised, lifestyle product photography integrationIncludedSGD 10,000
PRO Trade Portal + B2B InfrastructureGated B2B accounts, tiered wholesale pricing (Standard/Gold/Platinum), NET30 payment terms, PRO dashboard with order history + tickets, account manager card, Klaviyo B2B email sequences, PRO account application + approval workflowIncludedSGD 12,000
TUFT Academy + Resource HubPRO-gated video portal, certificate generation system, gated download library (catalogues, price lists, brand assets), co-marketing asset library, reseller application flowIncludedSGD 5,000
Technical SEO + AEO ArchitectureFull schema markup (Product, FAQ, Article, HowTo), AEO-ready header templates, hreflang for SG/MY, Core Web Vitals optimisation, GA4 + Search Console setup, AI-answer-ready content architecture baked into every pageIncludedSGD 3,500
WhatsApp + Book & Go IntegrationB2C consultation routing, B2B trade enquiry flow, BI partner salon calendar integrationIncludedSGD 1,500
BONUS  12 Months Free MaintenanceSecurity monitoring, speed optimisation, plugin updates, content updates, monthly health report, tech fixes — full year included at no costIncludedSGD 4,200 value
Normal Market RateSGD 46,000
Special Partnership Rate  3-milestone payment · Month 1, Month 3 and Month 5SGD 36,000
You save SGD 10,000
+ Optional Add-OnVerify My Tool serial authentication system + MAP Policy Centre — serial number database, admin upload panel, front-end instant authentication, reseller registry, MAP violation reporting tool. Available to add after Phase 1 launch.OptionalSGD 8,000
Payment Milestones

Milestone 1 (Week 1): SGD 10,000 — Design sign-off, development kickoff  ·  Milestone 2 (Week 6): SGD 12,000 — Consumer store + PRO portal live on staging  ·  Milestone 3 (Week 12): SGD 10,000 — Full launch, all features QA'd and live

Phase 2 · Marketing + Authority

The platform builds the base.
Beauty Insider builds the brand.

A 12-month SEO, AI, and AEO content programme — combined with Beauty Insider editorial authority — that makes TUFT the dominant search presence for professional hair tools across Singapore and Malaysia. Two options. Both drive authority.

Option A · Singapore Focus
SEO + AEO + Beauty Insider SG
S$3,200/month
12-month programme · SGD 38,400 per year · Singapore market
📝 Monthly SEO + AEO Engine
✓
4× SEO Articles/month on tuftintl.com — consumer, trade, and brand-safety keyword clusters. Structured for Google ranking and AI answer engine citation.
✓
Monthly keyword tracking, technical SEO audit, AEO header refresh + schema update
✓
GA4 + Search Console monthly performance report with ranking progress
📰 Beauty Insider SG — Per Quarter (4× per year)
✓
6× Authenticity Features/quarter on beautyinsider.sg — "Real vs Fake TUFT: Singapore Buyer's Guide" — anchored to the serial verify tool, permanently indexed
✓
1× Main Salon Partner Spotlight/quarter — featuring TUFT partner salons with Book & Go integration and live booking
✓
Quarterly social amplification across BI SG channels (150K+ followers) per content cycle
✓
BI EDM inclusion — TUFT content distributed to 18K+ beauty-focused opt-in subscribers
🔗 Platform + Integration
✓
Book & Go integration — partner salon listings with live appointment booking via BI SG
✓
All BI content cross-linked to official TUFT platform to drive measurable conversion
À la carte value: SGD 60,000+/yr · You save SGD 21,600
Enquire — SGD 3,200/month
⭐ Recommended
Option B · Singapore + Malaysia
SEO + AEO + BI SG & MY + Video + Special Reports
S$4,800/month
12-month programme · SGD 57,600 per year · Directly targets the Malaysia problem
✅ Everything in Option A, Plus:
✓
+4 additional articles/month — Malaysia market keyword clusters (KL, Selangor, Penang, Johor) — ranking against grey-market and counterfeit search terms head-on
📰 Beauty Insider Malaysia — Per Quarter
✓
1× Authenticity Deep-Dive (MY) — "Real vs Counterfeit TUFT: Malaysia Buyer's Guide 2026" — anchored to serial verify, ranks against fake product listings
✓
1× Hyper-Local Salon Guide — "Best Hair Salons in KL Using TUFT" — captures high-intent local booking searches and validates authorised salons
✓
BI MY social distribution to 200K+ followers + EDM inclusion per quarter
✓
Book & Go MY partner listings — live booking for Malaysian TUFT partner salons
📊 Special Reports — Quarterly (4× per year)
✓
4× Beauty Insider Special Reports/year — "Best Professional Hair Tools Singapore 2026", "Top Salons Using TUFT", "Counterfeit Hair Tools: What to Look For", "Professional Barber Tools Guide SEA" — each permanently indexed with 1.5M+ annual impressions
✓
Special Reports compound — Q1 of the following year is when annual buying guides reach peak traffic. Content keeps working long after it's published.
🎥 Video Production — Annual
✓
1× Professional Salon Video — full production featuring a TUFT-certified partner salon. Distributed via BI channels, TUFT platform, and social. Validates the salon partnership programme on camera.
✓
2× Tester / Tool Review Videos — professional short-form demos of TUFT's hero products. Hosted on platform + BI, SEO-indexed, used across social
✂️ TUFT Verified Salon Programme (Option B Only)
✓
Featured Salon Spotlights — salons using TUFT that list on Book & Go get editorial features on BI. Gives salon owners a concrete marketing benefit from staying on the official platform.
✓
Quarterly "TUFT Verified Salon" digital badge — shareable credential for featured Book & Go partners to use in their own social and marketing
À la carte value: SGD 110,000+/yr · You save SGD 52,400
Enquire — SGD 4,800/month
Total Investment

The complete 12-month programme.

Phase 1 is a one-time build. Phase 2 is the ongoing growth engine. Together, they turn TUFT into the unambiguous digital authority for professional beauty tools across Singapore and Malaysia.

Option A · Singapore · Phase 1 + Phase 2
Phase 1 — Platform Build (one-time)SGD 36,000
Phase 2 — SEO + BI SG · Option A (12 × SGD 3,200)SGD 38,400
12-Month Maintenance (included free)SGD 4,200 value
Total 12-Month InvestmentSGD 74,400
Optional add-on: Verify My Tool + MAP Policy Centre+ SGD 8,000
⭐ Option B · SG + MY · Recommended
Phase 1 — Platform Build (one-time)SGD 36,000
Phase 2 — SEO + BI SG & MY (12 × SGD 4,800)SGD 57,600
12-Month Maintenance (included free)SGD 4,200 value
Total 12-Month InvestmentSGD 93,600
Optional add-on: Verify My Tool + MAP Policy Centre+ SGD 8,000
Includes Special Reports, Video Production, Salon Programme, Malaysia market
Optional Add-On — Available at Any Time

Verify My Tool + MAP Policy Centre — SGD 8,000 (one-time): Full serial number authentication system, admin upload panel for new stock batches, MAP Policy Centre with violation reporting and reseller registry. Can be added after Phase 1 launch once the core platform is live and operational.

Execution Timeline

Live in 4–5 months. Authority built in 12 months.

Month 1–2
Phase 1 · Discovery + Design
Brand onboarding — product catalogue, tone of voice, client provides all photos, copy, product descriptions & assets
UI/UX wireframes — full B2C + B2B architecture, design system sign-off, stakeholder review
Development kickoff — WordPress + WooCommerce setup, trade portal logic scoped
OnboardingDesignWireframes
Month 3–4
Phase 1 · Build + Review
Consumer store staging — full B2C store live on staging for client review and feedback
PRO portal + Academy — trade portal, wholesale pricing, ticketing, and resource hub built and reviewed
Client amends + QA — revisions applied, cross-device QA, performance and SEO audit
StagingReviewQA
Month 5
Phase 1 · Launch · Phase 2 Begins
SEO content live — 4 articles/month, indexed within 72hrs of publication
First BI SG cycle — authenticity feature + salon spotlight published and distributed
[Option B] BI MY launches. Special Report #1 live. Video shoot scheduled.
SEOBI SGSR #1
Month 6–17
Phase 2 · 12-Month Authority
Rankings + AEO reviewed — AI answer placements monitored, schema updated
2nd + 3rd BI editorial cycles — compounding authority across SG + MY
[Option B] Salon video live. SRs 2, 3, 4 published. Salon badge programme running.
AuthorityScaleVideo
Client Responsibilities

What we need from TUFT to begin.

To deliver on time and to brief, we require the following from the client before or during Month 1. Missing assets will delay milestone timelines — we will flag early and provide templates where possible.

Content & Copy Assets

📋
Product Catalogue & Descriptions
Full product list with names, specifications, variants (colours, SKUs), RRP pricing, PRO tier pricing, and product descriptions for every item to be listed on the platform.
📷
Product Photography
High-resolution product images (PNG with transparent background preferred). Minimum one hero shot and one lifestyle/in-use shot per product. Minimum 1500px wide. We will source lifestyle images to supplement — but product PNGs must come from TUFT.
🏢
Brand Assets & Guidelines
Logo files (SVG or high-res PNG), brand colours (HEX codes), any existing brand guidelines, approved fonts, and any "do not use" restrictions.
✍️
About & Brand Story Copy
Company history, founding story, key milestones, team bios (optional), and any existing "About Us" content. We will rewrite and optimise — but the source facts must come from the client.

Business & Technical Information

💰
PRO Account Tier Structure
Confirmation of wholesale discount tiers (Standard / Gold / Platinum), MOQ thresholds, NET30 eligibility criteria, and approved reseller criteria. If these don't exist yet — we'll help structure them.
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Domain, Hosting & Existing Platform Access
Domain registrar login, existing hosting credentials (if any), access to current Shopify account for content migration, and any existing email/CRM platform credentials.
🛡️
Serial Number Database (for Verify My Tool add-on)
If the optional Verify My Tool module is selected — a full export of all authentic serial numbers distributed by Tai Wah, in CSV format, for upload to the verification database. Ongoing batches supplied monthly thereafter.
✅
Designated Review Contact & Sign-off Authority
A named internal contact with decision-making authority for design approvals and content sign-off at each milestone. Delays in feedback will push the milestone schedule — we recommend a 5-business-day review window per milestone.
Important Note on Timeline

The 4–5 month build timeline assumes timely delivery of all client assets. We will provide a full asset checklist and briefing template at onboarding. If key assets (product images, copy, pricing data) are delayed by more than 2 weeks beyond the agreed delivery date, milestone timelines will shift accordingly. We flag early — we never wait silently.

Next Steps

From approval to live in 4–5 months.

A quick, structured start. No long procurement cycles. From sign-off to first deliverable in under a month.

1
Confirm Phase 1 + Option A or B

30-minute alignment call. Confirm programme, confirm WordPress + WooCommerce stack, nominate partner salons for Book & Go, identify first keyword clusters for SEO brief.

2
Sign-off + Milestone 1 Deposit

SGD 10,000 deposit activates the project. Design brief begins immediately. First wireframe review within 5 business days of sign-off.

3
Brand Onboarding Call

Full Maple Tree Media team. Brand brief, product catalogue, tone of voice, PRO account structure, and Book & Go partner list signed off. Phase 2 keyword brief prepared in parallel.

4
Platform Live in 10–12 Weeks

Consumer store + PRO portal + TUFT Academy + Resource Hub — fully QA'd and live. Phase 2 SEO programme activates on go-live day. First BI content in market within 30 days.

Why Start Now

Every month without a structured platform is another month grey-market sellers rank ahead of the official TUFT channel, another month without MAP enforcement, and another month where trade partners have no structured reason to register and stay. SEO and AEO content needs 6–9 months to reach peak authority — the earlier the programme starts, the sooner TUFT owns its market. The window to get ahead of competitors and counterfeit sellers in search is now.